jetBlue: for crying out loud
Digital | jetBlue
Flying with crying babies is tough on all of us. But it’s especially tough on moms, who are given eye-rolls and sighs of exasperation whenever their little ones begin to bawl. In honor of Mother’s Day, on a flight from New York City to Long Beach, we announced a special promotion that rewarded everyone onboard with 25% off their next flight each time a baby cried.
Director Joris Debeij
Cinematographer Todd Martin
Agency Mullenlowe
Creative Directors Amy Ferguson and Julia Neumann